Urban Automotive turned heads at the 2025 Goodwood Festival of Speed with the reveal of its first-ever convertible: the Urban Widetrack Heritage Series Soft-Top, based on the Land Rover Defender 90.
A collaboration with Heritage Customs, this project began with a Valiance soft-top conversion, transforming the Defender into a rugged-yet-luxurious open-air adventurer. Urban Automotive then applied its signature Widetrack styling package, giving the vehicle an aggressive edge fit for both urban streets and wild trails.
Key Exterior Highlights:
- Wide, muscular extended wheel arches
- Vented hood with exposed-weave carbon fiber inserts
- Square daytime running lights
- Carbon fiber mirror caps and front canards
- Special vent accents and a semi-electric folding soft top
- 23-inch Urban WX-2 R cast black alloy wheels with Yokohama Advan Sport tires
Interior Customization:
The cabin features bold orange leather upholstery—from the front Recaro sport seats to the rear bench and interior panels—creating a unique contrast to the aggressive exterior. Everything is retrimmed to match, including dash accents and custom stitching for a truly bespoke atmosphere.
Compatibility & Performance:
Urban’s Widetrack package fits any Defender 90—whether brand new or pre-owned. While the build showcased at Goodwood didn’t specify a powertrain, the focus here is on visual and material transformation, not performance tuning.
Estimated Pricing:
The base Heritage Customs Valiance soft-top starts around $166,000 USD. With Urban’s full Widetrack upgrade, buyers could easily approach the $200,000 mark, depending on options and interior customization.
Available Now from GermanTunerWarehouse.com and GwagenParts.com
For those seeking to transform their Defender 90 into a head-turning soft-top with refined aggression, the Urban Widetrack Heritage Series is available through GermanTunerWarehouse.com and GwagenParts.com. Expert support, global shipping, and customization consultations are available upon request.
Take your Defender to the next level—because stock is never enough.
Photo Credits: Urban Automotive